Bhai Dooj 2025: The celebration of Bhai Dooj has changed significantly in the modern era.

Bhai Dooj 2025: The celebration of Bhai Dooj is believed to have originated in the time of Yamaraj and Yamuna. However, with changing times, the traditions of the festival are also changing. The Gen Z generation is now celebrating Bhai Dooj in a modern way.

Bhai Dooj 2025: The festival of Bhai Dooj or Bhaiya Dooj is celebrated on the second day of the Shukla Paksha (bright fortnight) of Kartik month, two days after Diwali. It is also known as Yama Dwitiya. This year, Bhai Dooj will be celebrated on Thursday, October 23, 2025. On this day, sisters apply a tilak (a mark) on their brother's forehead and pray for his long life and safety.

 

The festival of Bhai Dooj further strengthens the strong and unbreakable bond between brothers and sisters. Applying a tilak to your brother's forehead on Bhai Dooj is not just a tradition or a gift, but also highlights a sense of protection, respect, and responsibility within the sibling relationship.    

 

But with changing times, the traditions of celebrating all festivals are also changing. Bhai Dooj is one of them, seeing many changes. In the digital age, Bhai Dooj has also taken on a new look and feel. The new generation, Gen Z, is celebrating this relationship in its own unique style. Let's explore how the modern Gen Z generation is celebrating Bhai Dooj.

Bhai Dooj 2025 for Gen Z

 

Digital Tilak and Virtual Celebrations - Brothers and sisters who live in different cities or countries due to studies, jobs, or other reasons can now celebrate Bhai Dooj digitally. Digital Tilak is being performed through video calls. Rituals like Aarti, Tilak, and offering sweets are performed in front of the camera. The use of emojis and stickers has also become common. After Tilak, brothers also send their sisters online gifts, e-gift cards, or online vouchers, fulfilling the tradition of gift-giving after Tilak.

 

Sustainable and Minimal Celebrations -  The Gen Z generation is also environmentally conscious. Therefore, they celebrate many festivals in an eco-friendly manner. Earthen lamps, flower garlands, and applying tilak with organic dyes have become new trends for puja materials. Personalized gifts or DIY cards are becoming more popular than expensive gifts.

 

Social Media - Modern generations, especially, are very active on Facebook, Instagram, Snapchat, and Twitter. After celebrating Bhai Dooj, they share photos and videos on social media, trending hashtags like #BhaiDoojVibes, #SiblingGoals, #BhaiDooj, and #Brothersinter. Brothers and sisters now express their bond through photos and reels. This has given many festivals, including Bhai Dooj, a new digital platform.

 

A confluence of culture and modernity - No matter how many times and customs may have changed, the spirit of Bhai Dooj remains the same: love, protection, and trust. Gen Z has made Bhai Dooj even more special by blending modernity and culture.