Primark shopper issues 'public service announcement' to all other customers

A Primark shopper has issued a "public service announcement" to fellow fans about one particular item that's made a 'glorious' return to stores. Customers are delighted that the retailer has reintroduced the beloved clothing item for yet another year in a row.

The high-street fashion store's Oversized Crew Neck Jumper was a complete sell-out success last year, with numerous people hailing it the 'jumper of the season' because of the enormous buzz it generated online and in shops. Countless videos were created about the jumper last year and the year prior on platforms like TikTok, with equally as many surfacing this month following its comeback.

In 2024, the Oversized Crew Neck Jumper was branded "the jumper you need for autumn" by fashion blogger, Grace Charles, Belfast Live reports. This year, Tiktok IndiaMoon posted a video of herself sporting the jumper, captioning the video: "THEYRE BACK!"

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In the footage, she said: "This is a public service announcement. I literally just went into store in Brighton, picked up the cream and the grey, which I'll try on in a second. But this is the size medium for reference. Some of you may remember the pink one that I still live in.

"I still live in it and love it so much. I also have a dark navy, a brown, and a tan from about two years ago. They wash so well for me personally. I've never had issues with the quality of them, but they come in so many different colours now.

"They've got an electric blue, an electric green, dark grey, light grey, cream yellow, like a really gorgeous pastel yellow. They didn't have any left in my Brighton Primark of the yellow, otherwise I would have been wearing yellow right now. But this is the cream. This is the grey one, again in the medium. They're the £17 ones when you go into stores, if you're looking for them."

In the comments section, one viewer wrote: "These look SO cosy!" Another said: "Need the cream asapppp." A third said: "Gorgeous!!!"

Meanwhile on TikTok, content creator Meggarrodclarke commented: "I picked up the viral @Primark jumper, expecting it not to fit but being pleasantly surprised. I'm a size 16, wearing a size small, do I need this in the other colours too?!" Shannon.tranter said: "Primark try onnnnnn really impressed with how soft the jumpers are."

Bobbi Jane Carr posted: "The viral primark jumpers are back, get yours in time for autumn hehe." Weir Home said: "The viral knitted jumpers are back in Primark and I couldn't be happier finally managed to grab the pink one and it's sooo cute!!! lots of new colours this year too."

You can browse the Oversized Crew Neck Jumper on Primark's website. It's available for Click and Collect in different sizes. Though only two shades are offered online - light pink and dark green. In shops, there should be additional choices, including cream and grey.

A description of the £17 jumper on Primark's website reads: "Elevate your all-occasions wardrobe with our oversized light pink crew neck jumper, designed for ultimate comfort and style! This jumper features a relaxed, oversized fit that drapes effortlessly, making it a perfect choice for cosy, laid-back days, providing warmth without sacrificing style.

"The classic crew neckline adds a timeless touch, while the oversized silhouette ensures a modern, trendy look. Pair it with leggings, jeans, or skirts for a versatile outfit that transitions seamlessly from lounging at home to casual outings or even office days!"

Also on sale at Primark for £17 is a similar-looking jumper, the Essential Oversized Crew Jumper. Primark says: "Get that effortless, laid-back look with this grey oversized crew jumper. Designed with a relaxed, oversized fit, it features a classic crew neckline and regular length. Perfect for layering on cooler days, this jumper offers both style and comfort. Pair with trousers and loafers for an office fit that is sure to be a hit!"